Penny Spot Consulting · Executive Communication

The presentation is the easy part.

Anyone can rehearse a deck. The work is everything after it — the question nobody prepared for, the board member who isn't convinced, the pause where the room decides whether it believes you. That is where I coach.

Ed.D. Leadership Studies — Health Communication & Leadership, LSU Shreveport (expected 2028) MPA, University of Texas Rio Grande Valley BA, Speech Rhetoric & Public Address, St. John's University Certified Fraud Examiner Federal Law Enforcement Officer NYSDOH Clinical Instructor Coordinator
The approach

Most communication coaches have never been cross-examined.

I came to this work from two directions at once. One is academic: a degree in Speech Rhetoric and Public Address, four years spent writing and delivering speeches, studying how persuasion actually functions, and taking apart the addresses that moved people.

The other is operational. I have worked as a federal law enforcement officer and a Certified Fraud Examiner, which means conducting interviews where the person across the table has every reason to be evasive, and giving testimony where imprecision has consequences.

I am also a New York State EMT and a Clinical Instructor Coordinator for the State Department of Health's Bureau of EMS — so I have spent years teaching adults skills they must perform correctly under stress, and communicating in situations where being unclear is not a stylistic failure.

Between those roles I have delivered a great many presentations: formal educational courses, medical and law enforcement training, and briefings to senior executives. Polish is teachable by almost anyone. Composure under real questioning is a different discipline, and it is the one I know best.

The part nobody rehearses

Your slides end. The room goes quiet. Then someone asks:

"Can you walk us through why this is the third revision to the timeline?"

Preparing for this is a skill. It is not the same skill as presenting.

Services

Engagements built around what is actually at stake.

Work starts with a conversation about the specific room you are walking into, who is in it, and what they are likely to push on. Everything below is shaped around that rather than run from a syllabus.

One to one

Executive presentation coaching

Ongoing work on delivery, structure, and presence for leaders who present regularly — to boards, to staff, to clients, to the public. Built around your real material, not exercises.

Specialty

Question & answer preparation

Structured hostile-question rehearsal. We identify what you are most exposed on, build the answers, and then I put you under sustained questioning until holding the line is a habit rather than an effort.

International

Presenting in English

For executives who are fluent on paper but lose authority when speaking. Focus on pacing, emphasis, handling interruption, and buying yourself time without appearing to hesitate.

Single engagement

High-stakes event preparation

Intensive preparation for one defined moment: a keynote, an investor or earnings presentation, a regulatory appearance, a town hall, or testimony.

Group

Team workshops

Half-day and full-day sessions for teams who present as a unit — sales organisations, technical leads briefing non-technical audiences, managers moving into public-facing roles.

Instruction

Training the trainers

For subject-matter experts who teach. Drawn directly from clinical instruction work: how to hold a room's attention through dense material and know when it has stopped landing.

Health communication

The setting I know best.

I hold a Clinical Instructor Coordinator appointment with the New York State Department of Health's Bureau of EMS, and my doctoral work is in health communication and leadership. Clinical environments are not an adjacent interest — they are where I teach, and where my research sits.

Handoff and transfer of care

Getting a complete picture across in ninety seconds to a receiving team that is already busy. Structured handoff, what gets dropped under time pressure, and how to be interrupted without losing the thread.

Difficult conversations

Delivering bad news, managing frightened or hostile family members, and speaking to patients who are not in a condition to absorb what you are telling them.

Speaking up across rank

Raising a concern when the person you need to challenge outranks you. Graded assertiveness gives people rehearsed language for the moment status makes them hesitate — the failure mode behind a great deal of preventable harm.

Presenting clinical work

Grand rounds, conference presentations, and research talks. Strong work regularly lands badly because the delivery was never the priority during training.

This work is offered to hospital systems, EMS agencies, nursing and allied health programmes, and individual clinicians. As with everything here, the practice is small and I would rather have a direct conversation about fit than oversell it.

Presenting in a second language

Fluent in English, and still not being heard.

This is work I am actively looking to take on, and it is worth being plain about why. If your written English is strong and vocabulary is not the issue, but authority drains away the moment an exchange stops following the script, the problem is usually delivery rather than language — and delivery under pressure is what I know.

What the work covers

Pacing, emphasis, and holding your ground through interruption. Having a rehearsed way to meet a question you did not anticipate, so the voice does not drop and get read as uncertainty.

Not making you American

A style that lands well in one business culture can read as tentative in another. The aim is being understood as you intend, not adopting someone else's manner of speaking.

Buying time credibly

Specific, practised language for pausing, reframing a question, or declining to answer — delivered so it reads as command of the room rather than evasion.

Sessions on your clock

Coaching runs remotely and is scheduled to your working hours, not mine. In-person sessions can be arranged.

About

Michael Fiore

In June 1997 I was named the best graduating high school senior bowler in New York City. The ceremony was at the Downtown Athletic Club, and I knew about it months in advance — which meant months of dreading the ninety seconds at the microphone. I was shy, and I had a stutter.

I prepared the only way available before the internet: by watching how people did it on television. Thank the people who got you there. Put a joke early. Do not read from cards, because the speakers who hold a room work it with their eyes. Finish by holding the award up and meaning the thank you.

Somewhere in the middle of it, the nerves turned into something else, and for the first time in my life I owned a room.

That is still the reason I do this. I am not a naturally gifted speaker who finds the anxiety puzzling — I was genuinely afraid of it and worked out how to be effective anyway. I suspect a lot of people who need this are closer to that version of me than they let on.

I went on to take a degree in Speech Rhetoric and Public Address at St. John's University, and later a Master of Public Administration. In between I have spent my working life in rooms where communication carries real weight: federal law enforcement, fraud examination, emergency medical services, and years of instructing adults who have to perform under pressure.

I am currently pursuing a Doctor of Education in Leadership Studies at Louisiana State University Shreveport, concentrating in Health Communication and Leadership, with completion expected in 2028. It is a practitioner's programme rather than a research one, and it is the thread that ties the rest of this together — how people communicate and lead in environments where the stakes are health, safety, and consequence.

Penny Spot Consulting was founded in 2021, after enough colleagues took my advice on a presentation and came back to tell me what changed.

Being straight about where this stands: Penny Spot is a small practice, and coaching has been a sideline to my career rather than the whole of it. I have worked with a handful of clients, not hundreds.

I would rather tell you that than let a polished website imply otherwise. What I bring is a formal grounding in rhetoric and a working life spent communicating where it counted — not a long client roster. If you would be more comfortable with a firm that has one, that is a completely reasonable thing to want.

What you get here instead is the person whose name is on the door, working on your actual material, at a scale where I can give the work real attention. The first conversation is free, and you will know quickly whether it is worth continuing.

How engagements run

Formats

Single session

Ninety minutes on one defined problem or one upcoming appearance. Often the right starting point.

Event preparation

A short series built backwards from a fixed date, ending with full rehearsal under questioning.

Ongoing coaching

Regular sessions over a quarter or more, for leaders who present as a standing part of the role.

Group workshop

Half or full day, on site or remote, sized to the team. Scoped after a conversation about the audience.

Questions

Before you get in touch

Do you work with people whose first language isn't English?
Yes. If your English is already strong and the difficulty shows up in delivery, interruption, and unscripted exchange, that is squarely the work. If you are still building basic fluency, a language instructor will serve you better first.
Is coaching remote or in person?
Remote by default, which lets me schedule around your working hours wherever you are. In-person sessions and on-site workshops can be arranged, including internationally.
How is this different from a public speaking class?
A class teaches general principles to a room. This is built entirely around your actual material, your actual audience, and the specific questions that audience is likely to ask you. Most of the value is in rehearsal, not instruction.
Can you show me references or past clients?
Not many, and I would rather say so plainly. Penny Spot is a small practice that has run alongside my career rather than instead of it, so the client list is short. My case rests on formal training in rhetoric, doctoral work underway in health communication and leadership, a working life spent communicating under pressure, and a free first session where you can judge the work directly rather than taking my word for it.
My problem is nerves, not skill. Can that be coached?
Yes, and it is the reason I started doing this at all. Preparation is the reliable route to composure — most speaking anxiety is well-founded fear of one specific thing going wrong, and it recedes considerably once you have rehearsed for that thing directly.
Do you work with organisations or only individuals?
Both. Individual coaching and group workshops are available, and organisational work usually runs through HR or learning and development. Group sessions draw directly on my instructional work for the State Bureau of EMS, where teaching adults under time pressure is the daily job.
What does it cost?
Fees depend on format and scope, and I quote after an initial conversation so the number reflects the actual work. The first consultation is free and carries no obligation.
Get in touch

Tell me about the room you're walking into.

The first conversation is free. Bring the date, the audience, and the question you are most hoping nobody asks.

Email

info@pennyspot.net

Based in

New York — working with clients across time zones